It is no secret video marketing is the new “go-to” form of content marketing. Video is a highly consumable, convenient and efficient way to communicate to your target audience. As professional video producers, we often get asked by businesses “what type of video should we do?” Well if this is you, you’re in luck. In this article we will discuss the top 5 most common types of video marketing and why you should consider using them to promote your business.

1. Product/Service Videos

Product videos, according to a recent MarketingProfs article, are produced by over 50% of all businesses. As the name sounds, these videos focus on a specific product or service the business offers. In these types of videos you want to focus more on the benefits of your product or service, more than the features or selling points. Essentially, answer the question “why does someone care about this product/service?” or “how does this product/service benefit the customer?”. We recommend keeping these videos between 1-2 minutes and share them on your website, social media and email marketing campaigns.

2. Customer Testimonial Videos

Capturing customer testimonies on video is a great way to influence the purchasing decisions of future customers. These types of videos are also used by over 50% of businesses. The reason customer testimonial videos are successful is because they create trust and credibility between the viewer and your company. Consumers are most influenced by others positive experiences because it makes the purchase decision process easier for them and reinforces a good decision. Like the product videos, we encourage customer testimonial videos to stay within the 1-2 minute time frame for maximum viewer engagement.

3. Explainer Videos

Explainer videos help educate consumers on a particular topic. Just like they sound, they “explain” what a viewer needs to know in a concise and convenient way. Explainer videos are effective because they allow you to go into a little more detail about a particular aspect of your product or service, highlighting what sets your business apart from the competition. We encourage you to keep these shorter than longer, and focus on what the viewer needs to focus on the most.

4. Event Recap Videos

Did your business just have an awesome event you want to share with your customers? Event recap videos are a great way to do that. Event recap videos highlight a specific event and focus on what the purpose of the event was, as well as the experience the attendees had. In event recap videos, it can be a good idea feature some candid attendee interviews so the viewer can hear how awesome the event was. These types of videos are great to post on social media that encourages and promotes attendance at future events.

5. Brand Videos

Brand videos are a modern way to tell the story behind your business. This type of video focuses on increasing brand awareness among viewers. The goal is to connect and engage with a potential customer about not only who your company is, but also what you do through telling a story. Brand videos can vary in length, you just want to make sure you have enough compelling content to hold a viewer’s attention. Brand videos are perfect for the home page of a company website or for social media as a way to connect with potential customers.

Well there you have it. The top 5 most popular types of video marketing right now in 2018. We encourage you to consider trying one, or trying them all, to boost your company’s marketing campaigns. And when you need a professional to help you, please give us a call!